While the process is more nuanced than it was, not least in terms of supply channels, face to face academic calling is still important if you have adoptable first year textbooks. The key remains exhaustive preparation and product knowledge, although the web has made the proper identification and targeting of prospects easier than it used to be. We undertake the research, including initial soliciting of inspection/reading copies, before the lecturer follow-up and book evaluation process commences. Finally, we close the adoption and confirm the sale with the local trade supplier or online reseller. We are fully aware that an adoption is not for ever, so we also work hard to ensure that rollovers are confirmed.